free la tour

In 2013, inspired by the free walking tours that are available in cities around the world, we launched Free LA Tour, Los Angeles’ first and only “free tour” company, offering pay-what-you-want tours of Hollywood and downtown. Our mission was to show visitors that Los Angeles is so much more than movie stars, beaches and Beverly Hills and that it has a huge amount of street art, great architecture, history and culture too. Since then we’re very proud to have had many thousands of visitors, and Californians, join us for a tour. It was an amazing journey, we had a lot of fun and we made a lot of friends.

However, after operating Free LA Tour for several years a few things became clear. Firstly, that being a “free tour” company really limited the types of experiences that we could offer – our guests wanted longer, more immersive tours. Secondly, at least 25% of bookings were a no-show, making it very hard to schedule guides – we needed greater certainty. Finally many guests weren’t taking into account that L.A. is an expensive place in which to live and operate – the tours weren’t bringing in enough revenue to make doing them worthwhile. For these and many other reasons we realized that the “free tour” model doesn’t work here unfortunately. So, in early 2017, Free LA Tour closed and we launched The Real Los Angeles Tours.

Now, instead of paying at the end of the tour guests pay in advance and our tours are, in many ways, an even better deal than before. We’ve taken what we learned from Free LA Tour, created new experiences and made them much better (including having smaller groups). As well as Hollywood and downtown L.A. walking tours we have an all day metro and walking tour of L.A., a bike tour of Santa Monica and Venice, a hike in the Hollywood Hills, a mystery ghost tour and LAX layover tours. If you want an authentic experience of Los Angeles (which is why you’re coming here) you NEED to do a tour with us. We also give 5% of revenue to Climate Cents, a local climate change organization, so you can get a great experience of L.A. and save the planet at the same time! What could be better than that?

See you soon,

The Real Los Angeles Tours team

free la tour

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Our Reviews

TripAdvisor Certificates of Excellence in 2014, 2015, 2016, 2017 and 2018.

  • Did a full day walking tour of LA. Our tour guide Damien was very knowledgeable and passionate about giving us all information in a clear and concise way. The tour was very well planned and organised and was not tiring.

    Hp108 Trip Advisor
  • We did the Hollywood tour and loved it! The tour was at a great pace and the guide (Vicky) was very knowledgeable and made the tour fun. Thank you

    Lisa Montesanti Google
  • Booked the Wild Wild West To Now tour, our guide Terry was great! (He) was very knowledgeable and the tour brought us to some really cool DTLA areas we've never been to which was so much fun! Definitely worth the reasonable price. THANK YOU TERRY!

    Irene O. Yelp
  • We had an Amazing Murder, Mystery & Ghost tour with Damien and Dante... thank you very much from Italian Girls... very interesting and funny… absolutely recommended!

    Lucrezia Scamarcio Facebook
  • My boyfriend and I took the Heart of Hollywood Tour and had a wonderful experience with Stuart. Really helpful for personal questions, funny, full of knowledge and a passion for Hollywood. Can't recommend this enough!

    E D Trip Advisor
  • Angela took us inside some beautiful Broadway theaters, told us about LA history and was very enthusiastic about her city. The great thing was that she actually took us inside the buildings. Plus after the tour we went for the 35cent cocktails! Great tour and great guide!

    Helena Cardoso Google
  • I did the Historic Core Tour!!! It was an awesome walking tour and very informative even for this Angeleno!! I am downtown daily and drive past this area and never knew the history of various locations of the city!! This provides that!! 

    David Cook L. Yelp
  • My son and I booked and completely enjoyed a private tour. We had a wonderful evening! Damien took us on a fun, informative tour. My son loves photography, and Damien did not disappoint, as he took over 300 photos!

    Laurie Thompson Facebook